Organic Ukraine News

Arnika Organiс will represent Ukraine at the healthy and organic exhibition in London

Arnika Organic will represent Ukraine at Food Matters Live 2019 in London, a large-scale exhibition in the field of healthy and innovative food and organic nutrition.

During Food Matters Live days Arnika Organic will be presented as the exhibitor with its own booth, to where all guests and partners are highly welcome in order to get more information about the organic sector of Ukraine and its main achievements. Arnika Team is ready to tell directly about principles and successes of the company in the global organic world, possible cooperation and its frameworks. In addition, during the international panel Foods of the Future: the company will present the main consumer trends, that have already come to Ukraine, and those product innovations that are developing in Ukraine and are already the part of global supply chains.
“Agroport has already outgrown the format of the agricultural exhibition and today it is a whole ecosystem for supporting producers in their international trade expansion. Food Matters Live is important to us in terms of brand image and new experience. Ukrainian manufacturers, for example, have high-quality and competitive products, but they lack marketing as an export tool. Therefore, we are trying to understand how the leading global companies organize this process and how to help Ukrainian manufacturers to establish the effective export strategies. Unfortunately, Ukraine is often considered as a market for cheap raw materials for further processing. But this situation is already changing, though slowly, but permanently”, - mentioned the General manager of AGROPORT Dmytro Tytarenko.
Anastasia Bilych, Head of the marketing department at Arnika Organic, mentioned that, Food Matters Live is a unique platform that makes it possible to establish serious business ties with the most innovative agri-food companies in the world, as well as to receive powerful insights regarding major consumer trends. Among the most relevant trends, Anastasia Bilych emphasized, products with a high content of vegetable protein, alternative meat and dairy products from the plant-based line, a large assortment of food products of the “free-from” category, and all these are products made in compliance with ethical animal handling standards and environmental requirements.
“The UK market is the founder and conscious follower of these trends, at the junction of which new innovative products are born,” - said the Head of the marketing department of Arnika Organic.
Anastasia Bilych also pointed out that the Ukrainian product is ideally combined with the purchasing needs of the UK, where there is a huge demand for specific organic and healthy products. For example, hemp seeds, flax, chickpeas, lentils, winter wheat, soybeans, mushrooms, etc. “We believe that Ukraine is capable and competitive enough in terms of price and quality to enter the UK market. This market lies in the scope of our export strategy, so our participation in Food Matters Live 2019 in London this November is an obvious and very important step for us in fulfilling the task of global partnership and presence of our Company. We are looking forward to meeting new partners in order to talk about perspectives and get insights in the future of global food markets,” Anastasia Bilych summed up.
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